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Ryan Kirby
Client:
Ryan Kirby Art
Position:
Principal Designer, Art Direction
Agency
Gray Loon
Ryan Kirby is a wildlife artist, creating everything from traditional oil paintings to collaborations with Mossy Oak and Tractor Supply Co. Ryan needed an e-commerce website to match is outdoor, rustic aesthetic. Beginning with user testing, I observed how and why people shop for art online; what tools they favor, how they search and filter, and what makes them add a piece of art to their cart. My design approach was to have detailed elements, fonts, and colors that set the rustic tone, but didn't compete with the artwork.
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